Great British Sofa – DFS Britannia
It’s now less than 100 days until the opening ceremony of the Rio Olympics and as Team GB are putting all their energy into ensuring we get the best medal count ever, there’s been an exciting launch much closer to home… DFS just unveiled their very own Team GB collaboration collection, aptly named Britannia.
It’s fair to say, that in recent years DFS, whilst being a family friendly choice for stain guarded sofas, they have also become synonymous with colour jammed, fast paced TV ads offering eternal free credit and endless bank holiday sales. But this was a far cry from the DFS I got to see a week ago when I they whisked me off for a couple of days (yes, first night away from Casper – ahhhh, sleep!!) for a behind the scenes trip to their home in Derbyshire! I was given a glimpse into one of their factories where skilled craftsmen, upholsterers and sewing machinists busily hand make each sofa to order – yup, no stock just sitting on shelves here!
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